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The Marketing Brain Behind Yanling Yellow Peach  

2011Äê6ÔÂ25ÈÕ£¬Ñ×ÁêÏØÓ­À´µÚÈýÊ®ÈÎÏØίÊé¼Ç»ÆÊ«Ñà¡£½¾ÑôËÆ»ð£¬Ëû´÷ÉÏÒ»¶¥²Ýñ¾ÍÏÂÏçÁË¡£É½Â·ÄàÅ¢£¬³µ×ßÁË3¸ö¶àСʱ£¬µ½ÁËÀëÏسÇ×îÔ¶µÄ²ßÔ´ÏçÀæÊ÷Ö޴壬Êǵ±Ê±È«ÖêÖÞΨһµÄ¡°ÎÞµç´å¡±¡£  

On June 25, 2011, Huang Shiyan, the 13th Secretary of the Yanling County Party Committee£¬came to the county. Despite the torrid heat, Huang went to the countryside with only a straw hat. The mountain road was so muddy that it took more than three hours for the car to reach Ce Yuan town, Lishuzhou village. Lishuzhou village, the farthest village of the local county, was the only ¡°no electricity village¡± of the Zhuzhou city at that time.  

    

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There were over 80 people of 25 households in Yanling village. The annual per capital income in the village was no more than 1000 yuan. Under the initiative of Huang Shiyan, Yanling County established the Office of Yellow Peach Industry and Yellow Peach Association. The local yellow peach was also nominated as Yanling yellow peach. Also, the county applied for the National Geographic Identification Products, which started its own brand.  

   

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Eventually, yellow peach got out from remote mountain of Yanling to all over China. As a result, more than 80,000 acres yellow peach was planted, with an output value of 1.1 million yuan in 2019. The income of yellow peach accounted for 40% of the farmer¡¯s income from agriculture, forestry and fishery in the county.  

   

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Nearly 60% of the poor achieved stable poverty alleviation by planting yellow peach. Up to now, all 54 impoverished villages have eliminated poverty, and all registered poor households in Yanling county have been lifted out of poverty.  

   

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On November 29, 2019, however, after having the poverty alleviation dispatch meeting, Huang Shiyan suffered a heart attack and died at the age of 56.